Wedding Videos – Is a Must not a Maybe

“The only regret I have about our wedding is not having a videographer. The day goes by so quickly — you really miss so much of it. I look back now and wish I would have spent the money for it.”

— VikkiandSteveZaus

“I was really worried that I might regret not having a videographer — not only to capture my fiance and me, but mostly our family members. I know it’s kind of morbid, but I know they won’t be around forever and I wanted to capture their voices and mannerisms.”

— rmweinstein

“While we are very pleased with our photographer, I’m now starting to have second thoughts about not having a videographer. I guess there’s nothing like having a video to capture the details, people’s faces/expressions, our vows — things that I might miss during the day as a busy bride and that don’t necessarily get captured in even the best quality photos.”

— caramelmunoz

“DO IT!!!!! I promise you will not regret spending the money. You may not think you want to relive every minute, but after the day you have been meticulously planning for months flies by in what feels like seconds, you will be desperate for a way to remember it!”

— rachaelk72366

“I just got married in June, and we had both a photographer and a videographer. I am so, so, so thankful that we ended up going with the video. It was something we almost cut to save money, but it was so worth it! When we got the pictures back, there were many guests and moments that were missed — and thankfully were caught by the video. I hate being videotaped, but I never even noticed him throughout the day.”

— megan65

“You can replay the most special moments in your life if you have a videographer.”

— susannakrowsky

“Our videography was some of the best money we ever spent. It’s true that it goes by so fast, and you do see things you didn’t notice when you see the video. Absolutely zero regrets. Our reasoning was that if we’re going to spend so much money on one day, don’t you want to be able to relive it through video? Plus, we can show it to our kids.”

— PamelaMiller

“I regret not having one. I thought that I’d never watch it and I’d have my pictures, but there’s a lot of your wedding that, as the bride, you don’t get to see. For example, I wish I could see what was going on inside my ceremony tent before I got there. I wish I could see my bridesmaids walk in. The whole thing went by so fast — I’d kill to have more memories of it.”

— starrbuk13765

“I’m definitely planning on hiring a videographer. I want to be able to see fiance’s and my expressions when we say our vows. I want to be able to hear how we say them — and I just want to see everyone have a ball at our reception. And come 40 years from now when DVDs and blu-rays are old-school, I still want to be able to watch us on our big day.”

— jenandcriscruz

“I did not think I would be so excited to watch our wedding video, but the day went by so quickly! I want to see our ceremony and cocktail hour, which I missed. Though I may only watch it a few times, I think it was worth the money.”

— fuzechristina

“I think that the video will capture things that the photos won’t. I know it gets really expensive, but if you just want a documentary-style video (no love stories and all the extras), it will be much cheaper.”

— christikaowong

“We barely even considered hiring a videographer and were confident in the decision not to have one. But after the wedding, I really wished we’d had one. We really underestimated how much we would want to relive the day and see things we missed. Our photos are wonderful but video still captures something photos don’t.”

— rel83056573

“I was anti-video, but I bit the bullet and got one anyway. We don’t watch it very often, but I love having it there for me to watch. We had both the ceremony and reception filmed, and I love being able to see everything that I missed the night of my wedding.”

— emimaychang

“I had my wedding last month, and I regret not getting a videographer. I thought pictures would be enough and most people don’t watch their videos anyway, but your wedding goes by so fast and you miss a lot of things. Plus, I feel like I was in a blissful daze for a lot of it and would love to have the important things captured in video. Pictures just don’t capture everything.”

— Jellenmasterson

Video Style Goals to Increase Your Business

Given the frequency with which consumers are interacting with the visual and social web, videos have become one of the most effective ways for brands to tell their stories without breaking the normal routines – or attention spans – of their audience. However, there is no single video style that fits the purpose of every campaign. Think of all the different types of commercials or movies that you’ve ever seen. With the right creative talent, these are all examples of video styles that you can incorporate in your own communications tactics.

So how do you decide which video style is right for your needs? Match Your Video Style with Marketing Goals.”

Matching Your Video Style to Marketing Goals

Infographic: Matching Your Video Style to Marketing Goals

1. Show your story. A 2014 study by PR Newswire found that adding multimedia content to press releases increased visibility by up to 552%.

2. Don’t sell, tell. Speaking to your audience on an emotional level will make them think of your brand when they are looking for what you are selling.

3. Don’t go off brand. Having your branding team work with the production team during the storyboarding process helps dictate stylistic elements of the video before it’s too late.

4. Take chances. No one has ever stood out by playing it safe.

5. Be honest. Administering a self-assessment to your team will identify value propositions that can inform your video campaign.

6. Build your audience. A series of short videos will keep your audience coming back to learn more from your expertise.

7. Invest in promotion. Content should be distributed beyond owned channels to ensure that it is seen by all relevant audiences wherever they consume information.

8. Explore different video styles. Kinetic typography, whiteboard animation, and 3D videos are just some of the ways to liven up a corporate video.

9. Focus on quality over quantity. Producing too many low-quality videos negatively impacts your credibility and image.

10. Get a referral. Use a trusted source to determine which production company is best for your needs.